8:30 - 9:00am Registration for Social Media Master Class

9:00 - 2:00pm Social Media Master Class

A Step-by-Step Approach: Recruiting with Facebook

Take the costly guesswork out of using Facebook for recruiting the biggest talent pool of passive and active job candidates ever assembled! Now... you can successfully equip yourself with the thinking, the knowledge and the techniques of the world's most successful HR professionals using Facebook for recruiting. And you can do it quickly... easily, with a time-tested seminar that's been called "Simply the best, most systematic, well-organized learning program on maximizing recruiting efforts ever developed."

In this master class you will learn exactly how to use best practices guaranteed to help you leverage the power of Facebook's unsurpassed traffic. It shows you the all-too-common pitfalls and legal issues to avoid.

• You'll discover the difference between a Company Fan Page verses Groups on Facebook to reach your specific recruiting goals.
• You'll find out today's best-kept secrets on identifying candidates in Facebook to create new talent communities online.
• You'll learn about the best and most costeffective recruiting software to help you manage your recruiting presence on Facebook.
• You'll examine in detail how America's best-run companies maximize recruiting success on Facebook.

Step-by step, the instructor shows how to find and attract ideal candidates for hard-to-fill openings. This practical, no-nonsense learning program contains a proven methodology to answer all your questions and exactly how-to get started and sustain your momentum.

Most importantly, you'll be given data that helps you build your internal business case that leverages Facebook as a recruiting tool. Facebook is changing in the world of recruiting practices.

Led By:

Glenn Gutmacher
Vice President
Arbita ACES

Practical Guide: Using Twitter for Recruiting Talent in 140 Characters or Less

At last! An effective session guaranteed to help you use Twitter to identify and recruit talent.

During this part of the master class you’ll learn exactly how to use best practices guaranteed to help you leverage the power of Twitter's unsurpassed traffic.

Step-by-step, you’ll discover how-to-apply Twitter techniques that take the time and worry out of recruiting. You’ll learn how to communicate your message in 140 characters…or less! You’ll learn how to create a Twitter profile with settings ideal for your professional goals.

• You’ll gain knowledge on the proper etiquette and lingo for networking using Twitter—and how to avoid common pitfalls
• You’ll understand how to uncover qualified candidates and how to start a conversation using Twitter.
• You’ll find out how third-party Twitter applications save you time and allow you to keep up with thousands of followers.
• You'll discover the most effective and efficient ways to monitor metrics for your recruiting campaigns on Twitter.
• You'll find out today's best-kept secrets on identifying candidates on Twitter to create new talent communities online.
• You'll learn about the best and most cost-effective recruiting strategies to help you manage your recruiting presence on Twitter.
• You'll examine in detail how America's best-run companies maximize recruiting success on Twitter.

Tools and Best Practices: Using LinkedIn to Identify & Recruit Talent

Now—you can learn the concepts, methods, even “tricks-of-the-trade” that can make LinkedIn a powerful recruiting tool for your organization. With over 55 million members, LinkedIn truly is the largest online database of professionals. A profile is created approximately every second on LinkedIn. During this section, you’ll find the answer to your most critical question: “How do I use my trusted LinkedIn network to hire the best candidates for my organization?”

• You’ll learn how to optimize your LinkedIn profile so that it is "discovered" amongst the millions and millions of other professionals.
• You’ll discover how to tap into the resources available that connect groups with the right interests, so that you, as the recruiter, are able to engage your ideal candidates and post opportunities.
• You’ll learn how to quickly find former employees of preferred companies who have acquired the right battlefield experience.... and start a meaningful dialogue. Step-by-step you’ll learn specific ways to implement LinkedIn as part of your professional branding and social recruiting strategy. You’ll gain knowledge of an array of LinkedIn functions that help you increase your professional reach. LinkedIn is truly the world’s largest professional database of potential candidates and clients. Don’t miss the opportunity to learn how LinkedIn saves you time and money—and enables you to recruit top talent with unprecedented ease.

2:00 - 2:30pm Registration for Workshop

2:30 - 5:30pm Your Total Onboarding Program–An Integrated Approach to Recruiting, Hiring and Accelerating Talent

You've heard a lot about designing, developing and managing a total onboarding program. It's crucial to increasing employee retention and productivity.

This master class will help you move beyond all the talk. You'll learn exactly how to implement a systemic approach to onboarding for your organization.

That is, you’ll learn how to develop a unified approach where all efforts pull in the same direction, and the contributions of different groups fit together to produce a whole—without gaps, without friction, without unnecessary duplication of effort.

You'll discover how alignment enables you to get more done in less time, with less effort, and a far greater impact. Specifically, you'll learn:

• How to compress recruiting, hiring and assimilation time
• How to reduce hiring mistakes by making everyone, including prospective hires, fully aware of what the job requires—from the employee and from the organization
• How to align new employees with critical business strategies

Onboarding Strategy and Tactics

Strategy (what-to-do) and tactics (how-to-do-it) must be rendered explicit to make onboarding work.

Because this master class distills years of observation, study, and practice, the instructors are able to use actual "mini-cases" examples and illustrations of the right and wrong onboarding policies and practices.

This master class, alone, will save you from trial and error learning that could cost hundreds of thousands of dollars in wasted efforts.

The entire program focuses on developing a strategic and integrated tactical onboarding plan.

Led by:

Ed Bancroft
PrimeGenesis Executive Onboarding and Author

Total onboarding requires the hiring manager to lead each new employee’s onboarding experience from start to finish.

Hiring managers should start by creating the overall TOP plan. They should get people aligned around that plan and its importance. They should take primary responsibility for its execution and coordination across people and functions.

The required strategic and tactical steps required to lead the organization’s thinking transformation will be covered in this onboarding master class:

• Making the Case for Onboarding
• Understanding Current Components and Systems—Base Measurement
• Mapping Future State vs. Current State and Making Choices on What to Do First
• Building Alignment: Making the Case for Investment, Agreements & Change Metrics
• Project Planning—Development, Communication, Training, Piloting and Deployment.

5:30pm End of Onboarding Master Class

5:30 - 6:00pm Registration for Competencies Workshop

6:00 - 8:30pm A Closer Look At Behavioral Competencies: What Really Counts and How To Count It

You have heard the consulting firm promise: “Through extensive review of best practices, we have developed a dictionary of competencies that have been shown to be critical to organizational success.” A reality check: no one set of competencies exists for everyone or core set of competencies for all work in all companies.

This fast passed and highly informative workshop session will focus on understanding

• How does one accurately and objectively measure the intangible of a behavioural competency?
• Why many behavioural competency statements are really outcome statements?
• What defines a competency statement that makes the statement behavioural?
• Why behavioural competencies for your organization have to be developed within your organization and cannot be ‘benchmarked’ or developed from a list of predefined behavioural competencies?
• Why most organizations struggle with defining their values so all employees understand the values the same, at all levels and in all roles?
• What actions can you take to validate your competency model for your organization?
• Can competency models for human resources activities be levelled or is levelling a myth perpetuated by compensation-focused consultancies?

This workshop is designed to inform the beginners as to what makes for a user friendly and company specific and validated competency model. For those with experience in using competency models or who have been using them for some time this workshop is designed to provide a different perspective on behavioural competencies and either confirm you understanding or raise questions that will lead to a deeper appreciation for the successful application of behavioural competencies.

The session will conclude with a practical look at behavioural competencies and why the models have to be simple, user friendly, and understand by all the same way. To do this we will look was what makes a behavioural interview questions behavioural. Participants will receive a sample of behavioural interview questions.

Led by:

Dr. David S. Cohen
Owner
Strategic Action Group

8:30pm End of Competencies Workshop